GPT 5.4 pricing for marketing copy

Quick start

Call GPT 5.4 with the OpenAI Python SDK:

from openai import OpenAI

client = OpenAI()
response = client.chat.completions.create(
    model="gpt-5.4",
    max_tokens=3000,
    messages=[{"role": "user", "content": "Your prompt here"}]
)
# Cost: ~$0.0470 per call at standard rates
# Input:  $2.50/MTok
# Output: $15.00/MTok

How GPT 5.4 compares on cost

Per-call cost for all models scoring 50+ on marketing copy benchmarks. Hover for details.

Cheapest viable option: Gemini 3.6 Flash at $0.0118/call (75% less, 76/100 quality).

What drives marketing copy cost

Marketing copy is generated in variants (the same brief producing many versions for testing), so cost scales with variant count rather than brief length. Requesting several variants in one call is markedly cheaper than several calls, because the brief and brand context are sent once instead of repeatedly.

For GPT 5.4 specifically, that means output tokens cost 6.0x more than input, at $15.00 vs $2.50 per MTok. At this use case’s 800/3,000 token split, output accounts for 96% of the $0.0470 per-call cost.

GPT 5.4 quality benchmarks for marketing copy

Performance across all task types

GPT 5.4 scores by task type. Marketing Copy highlighted.

Confidence scores are a third-party benchmark snapshot from week 26 of 2026. This snapshot is 17 weeks old, so treat the scores as directional and validate against your own evals.

About GPT 5.4

Other models from GPT

You can compare GPT 5.4 head-to-head against any other model on our model comparison pages, or track how pricing has changed over time on the pricing history tracker.

Frequently asked questions