tokevenCost Calculator
How much does marketing copy cost?
Compare 14 AI models for marketing copy. Prices shown at 10K calls/month with default token counts.
Creative writing tasks generate long-form content from a brief input prompt. Output tokens far exceed input, making output pricing the primary cost driver here. Longer articles and stories increase per-call cost because of higher output volume.
What drives marketing copy cost
Marketing copy is generated in variants (the same brief producing many versions for testing), so cost scales with variant count rather than brief length. Requesting several variants in one call is markedly cheaper than several calls, because the brief and brand context are sent once instead of repeatedly.
Recommendations
Top picks for marketing copy
Best quality
Claude Opus 4.8
93/100 confidence
Best value
Claude Sonnet 5
87/100 confidence · $140/mo
Budget pick
Claude Haiku 4.5
60/100 confidence · $70/mo
Monthly estimates assume 800 input / 3,000 output tokens per call. Use the detailed page for custom calculations.
Confidence scores are a third-party benchmark snapshot from week 29 of 2026. This snapshot is 8 weeks old, so treat the scores as directional and validate against your own evals.
Frequently asked questions
How much does marketing copy cost per API call?
Marketing copy is generated in variants (the same brief producing many versions for testing), so cost scales with variant count rather than brief length. Requesting several variants in one call is markedly cheaper than several calls, because the brief and brand context are sent once instead of repeatedly. Across the 14 models we track, a typical call uses about 800 input and 3,000 output tokens.
What is the cheapest model for marketing copy?
GPT 5.6 Luna from GPT is the lowest-cost model we track for marketing copy, at roughly $16.00 for 10,000 calls per month. It scores 58 out of 100 on this task type.
Which model is best for marketing copy?
Claude Opus 4.8 from Claude ranks highest for marketing copy, scoring 93 out of 100. Confidence scores are a third-party benchmark snapshot from week 29 of 2026. This snapshot is 8 weeks old, so treat the scores as directional and validate against your own evals.
See your real marketing copy costs
These are estimates based on published rates. Track your real spend with the free dashboard.