Grok 4.6 pricing for copywriting

Quick start

Call Grok 4.6 with the OpenAI Python SDK pointed at api.x.ai:

import os
from openai import OpenAI

client = OpenAI(
    base_url="https://api.x.ai/v1",
    api_key=os.environ["XAI_API_KEY"],
)
response = client.chat.completions.create(
    model="grok-4.6",
    max_tokens=2000,
    messages=[{"role": "user", "content": "Your prompt here"}]
)
# Cost: ~$0.0130 per call at standard rates
# Input:  $2.00/MTok
# Output: $6.00/MTok

How Grok 4.6 compares on cost

Per-call cost for all models scoring 50+ on copywriting benchmarks. Hover for details.

Cheapest viable option: Gemini 3.6 Flash at $0.007875/call (39% less, 76/100 quality).

What drives copywriting cost

Creative generation is output-dominated: a one-line brief produces paragraphs. Output rate is the number to compare, and the gap between tiers widens with length. Brand voice guidelines and examples are resent on every call and never change, which makes them the obvious candidate for caching.

For Grok 4.6 specifically, that means output tokens cost 3.0x more than input, at $6.00 vs $2.00 per MTok. At this use case’s 500/2,000 token split, output accounts for 92% of the $0.0130 per-call cost.

Grok 4.6 quality benchmarks for copywriting

Performance across all task types

Grok 4.6 scores by task type. Copywriting highlighted.

Confidence scores are a third-party benchmark snapshot from week 26 of 2026. This snapshot is 17 weeks old, so treat the scores as directional and validate against your own evals.

About Grok 4.6

Other models from Grok

You can compare Grok 4.6 head-to-head against any other model on our model comparison pages, or track how pricing has changed over time on the pricing history tracker.

Frequently asked questions